Why People Use Artificially Intelligent Assistants [CHART]

Artificial intelligence (AI) assistants, like Apple’s Siri and Microsoft’s Cortana, can help internet users with a variety of activities, especially when they’re on the go. But what’s the most popular use case for these nonhuman helpers? According to June 2016 research, nearly two-thirds of AI users in the US use these personal assistants to answer general questions.

San Francisco, CA–based AYTM Market Research surveyed 1,000 US internet users about their dealings with an AI assistant. Overall, 58% had never used one, while about a quarter used AI assistants on at least a monthly basis.

According to the survey, the majority (64.5%) of AI users said they used AI assistants to ask general questions, followed by getting directions while driving (39.7%) and making calls (25.2%). Read the rest at eMarketer.