US consumers spend an average of 35 hours per week watching live and timeshifted television, Q1 2016 research revealed. Older consumers spend more time viewing content on this platform than their younger counterparts.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console. In fact, 18- to 24-year-olds spend an average of 4 hours with their game console. Consumers ages 65 and older spend an average of 7 minutes.
According to eMarketer, growth in time spent with media is slowing. And traditional TV, despite a downward trajectory, remains the single largest part of US adults’ media day. TV time far exceeds time spent on any one component of the overall “digital” category. While digital video is on the upswing, the sum of mobile viewing and desktop/laptop viewing will be less than one-fourth the amount of time spent on nondigital TV this year, eMarketer predicts.