Why People Don't Watch News Videos [CHART]
Among the three-quarters of internet users surveyed by Reuters Institute who had not watched digital news videos in the past week, the biggest reason why not was fundamental to the nature of the medium: It’s just not as quick or convenient as reading. The (lack of) speed and ease of viewing video put off more respondents than ads, load times and the cost of mobile bandwidth. About one in five also said that videos typically added no value above that of a text story.
A year earlier, in February 2015, Reuters Institute found that about two-thirds of US internet users consumed more digital news content in text form than as videos, compared to just 14% who watched more video news.
Longitudinal research from USC Annenberg School Center for the Digital Future found that 40% of US internet users watched news clips online in 2014, down from 50% in 2012. Also in 2014, 37% of US smartphone users watched such clips on their mobile devices, a figure that was unchanged since the previous year. Read the rest at eMarketer.