Archive for October 2016
Share Of Social Ad Revenue By Company [CHART]
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Read MoreDemographics Of Mobile Payment Users [CHART]
![Demographics Of Mobile Payment Users [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/Demographics-Mobile-Payments-Users-150x150.png)
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreApp User Retention Rates – 2012-2016 [CHART]
![App User Retention Rates - 2012-2016 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/App-User-Retention-Rates-2012-2016-150x150.png)
Mobile users spend the majority of their app time with their single favorite one.
Read MoreBrand Social Post Interaction Rates [TABLE]
![Brand Social Post Interaction Rates [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/Brand-Social-Post-Interaction-Rates-150x150.png)
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MorePartisan Makeup Of US House Of Representatives, 1949-2012 [INFOGRAPHIC]
![Partisan Makeup Of US House Of Representatives, 1949-2012 [INFOGRAPHIC]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/Partisan-Makeup-Of-US-House-1949-2012-150x150.jpg)
This infographic by Mauro Marino illustrates the partisan makeup of the US House of Representatives from 1949 to 2012.
Read MoreTop Elements Of A Good Mobile Experience [CHART]
![Top Elements Of A Good Mobile Experience [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/Top-Elements-Good-Mobile-Experience-150x150.png)
Convenience, security and speed are the most important elements of a good mobile experience.
Read MoreInfluential B2B Departments By Industry [CHART]
It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.
Read MoreTop Factors For Mobile Shoppers [CHART]
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Read MoreTop Conversion Rate Optimization Tactics [CHART]
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Read MoreSocial Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
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