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Archive for October 2016

Share Of Social Ad Revenue By Company [CHART]

By David Erickson | October 31, 2016
Share Of Social Ad Revenue By Company

Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.

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Demographics Of Mobile Payment Users [CHART]

By David Erickson | October 28, 2016
Demographics Of Mobile Payment Users [CHART]

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

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App User Retention Rates – 2012-2016 [CHART]

By David Erickson | October 27, 2016
App User Retention Rates - 2012-2016 [CHART]

Mobile users spend the majority of their app time with their single favorite one.

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Brand Social Post Interaction Rates [TABLE]

By David Erickson | October 26, 2016
Brand Social Post Interaction Rates [CHART]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

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Partisan Makeup Of US House Of Representatives, 1949-2012 [INFOGRAPHIC]

By David Erickson | October 25, 2016
Partisan Makeup Of US House Of Representatives, 1949-2012 [INFOGRAPHIC]

This infographic by Mauro Marino illustrates the partisan makeup of the US House of Representatives from 1949 to 2012.

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Top Elements Of A Good Mobile Experience [CHART]

By David Erickson | October 24, 2016
Top Elements Of A Good Mobile Experience [CHART]

Convenience, security and speed are the most important elements of a good mobile experience.

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Influential B2B Departments By Industry [CHART]

By David Erickson | October 21, 2016
Influential B2B Departments by Industry

It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.

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Top Factors For Mobile Shoppers [CHART]

By David Erickson | October 20, 2016
Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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Top Conversion Rate Optimization Tactics [CHART]

By David Erickson | October 19, 2016
Top Conversion Rate Optimization Tactics

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

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Social Networks For Advertising [CHART]

By David Erickson | October 18, 2016
Social Networks For Advertising

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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