Most Important Online Marketing Capabilities [CHART]

, and 57% plan to make new technology investments. That’s according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions.

Beyond social marketing, respondents rated ease of use, collaboration tools, an integrated suite of capabilities, and analytics as important capabilities. Read the rest at MarketingCharts.com.

Source: Forbes Insights / Oracle Marketing Cloud