Research from Bridge Ratings looked at the abandonment rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Overall, US podcast ad spending is increasing year over year. According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016. In 2020, it’s estimated to reach $395 million. Read the rest at eMarketer.