Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.
Wondery and comScore Inc. asked US internet users about their podcast listening habits. Some 40% of respondents said they are familiar with podcasts, but have never listened to them, and 14% of internet users said they have listened to podcasts, but not within the past six months.
Futhermore, 14% of respondents said they were aware of podcasts, but were not familiar with them, and 31% said they were entirely unaware of them.
Almost one in five internet users surveyed said they have listened to podcasts in the past six months. Of those 21% of respondents who have listened to podcasts recently, one-third said they listen to them more than once a week.
Additionally, 22% of internet users said they listen to podcasts once a week, and 30% said they listen to them one to three times a month. Read the rest at eMarketer.