Mobile vs Tablet Travel Bookings [CHART]
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016, according to data from personalized retargeting firm Criteo. Mobile airline bookings also tilted toward smartphones.
Criteo analyzed mobile bookings made via online travel retailers (OTAs) in Q1 2016.
According to the research, mobile airline bookings were almost split between smartphones (53%) and tablets (47%).
However, for hotels, smartphones dominated with 81% of the reservations. And tablets won out for packages with 60% of the mobile booking share. Read the rest at eMarketer.