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Archive for September 2016

US Population By Age & Gender [CHART]

By David Erickson | September 30, 2016
US Population By Age & Gender

The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

By David Erickson | September 29, 2016
Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Video Subscription Services Market Penetration [CHART]

By David Erickson | September 28, 2016
Video Subscription Services Market Penetration

Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.

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Most Important Online Marketing Capabilities [CHART]

By David Erickson | September 27, 2016
Most Important Online Marketing Capabilities

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

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Internet Use By Race/Ethnicity, 2014-2020 [TABLE]

By David Erickson | September 26, 2016
Internet Use By Race & Ethnicity - 2014-2020

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

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How People Find News About Presidential Candidates [CHART]

By David Erickson | September 22, 2016

Much of the referral traffic to news articles about US presidential candidates is internal.

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What Millennial Women Want [INFOGRAPHIC]

By David Erickson | September 21, 2016
What Millenials Want

This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.

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US Podcast Advertising Spending, 2014-2020 [CHART]

By David Erickson | September 20, 2016

According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.

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Podcast Abandonment Rates [CHART]

By David Erickson | September 19, 2016

A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.

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American's Trust In Mass Media [CHART]

By David Erickson | September 18, 2016
Americans' Trust In Mass Media

Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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