Archive for September 2016
US Population By Age & Gender [CHART]
The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel-150x150.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreVideo Subscription Services Market Penetration [CHART]
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Read MoreMost Important Online Marketing Capabilities [CHART]
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Read MoreInternet Use By Race/Ethnicity, 2014-2020 [TABLE]
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Read MoreHow People Find News About Presidential Candidates [CHART]
Much of the referral traffic to news articles about US presidential candidates is internal.
Read MoreWhat Millennial Women Want [INFOGRAPHIC]
This infographic is based on research from CafeMedia that takes a deeper look at what the segment values most when it comes to work, money, and experiences.
Read MoreUS Podcast Advertising Spending, 2014-2020 [CHART]
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Read MorePodcast Abandonment Rates [CHART]
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Read MoreAmerican's Trust In Mass Media [CHART]
Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.
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