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Archive for August 2016

Average Daily Video Consumption By Device [CHART]

By David Erickson | August 19, 2016

Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.

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5 Most Popular Wearable Devices [CHART]

By David Erickson | August 18, 2016

This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.

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Average Daily Time Spent With Media, 2012-2018 [TABLE]

By David Erickson | August 17, 2016

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

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How People Discover Small Businesses [CHART]

By David Erickson | August 16, 2016

More than one-third of US internet users said they first find out about small businesses when researching online.

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Facebook Post Reaction Share By Type [CHART]

By David Erickson | August 15, 2016

The lion’s share (97.0% ) of Facebook post reactions consist of Likes.

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Channels Marketers Plan To Use For Video Advertising [CHART]

By David Erickson | August 13, 2016

Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.

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Mobile Commerce [INFOGRAPHIC]

By David Erickson | August 13, 2016

This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.

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Simultaneous Internet & TV Users, 2014-2018 [TABLE]

By David Erickson | August 12, 2016

This year, 182.9 million Americans will use the internet while watching TV at least once a month.

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Attitudes Toward Political TV & Online Ads [CHART]

By David Erickson | August 10, 2016

The presidential campaigns have had the most variation in ads served.

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Political Ad Impressions By Device & Campaign Type [CHART]

By David Erickson | August 9, 2016

Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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