Time Spent Online By Content Type Or Channel [CHART]
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. The “2016 US Cross-Platform Future in Focus” report notes the prevalence of communications activities online, with social networking, email and instant messaging combining to account for more than one-quarter of all minutes spent online during December 2015.
The study mentions that communications functions are becoming more important with the rise of mobile, and a recent study from GfK similarly showed that communications activities are at the heart of mobile usage. Read the rest at MarketingCharts.com.