Facebook Post Reaction Share By Type [CHART]
quintly analyzed 130,000 Facebook posts worldwide from pages with a high number of followers, including brands, celebrities, politicians and sports.
The lion’s share (97.0% ) of Facebook post reactions consist of “likes.” In fact, Facebook’s Reactions—which include emojis such as angry, sad, love or wow—only make up a 3% share of reactions.
Furthermore, among all reactions other than “likes,” slightly more than half are love emojis, which express a similar emotion. Less than a third of non-“like” reactions were negative, translating to less than 1% of total reactions on Facebook. Read the rest at eMarketer.