A December 2015 study by Advertiser Perceptions found that Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising. Twitter also made the list, appearing ahead of several TV-related properties.
Brands like Citi, AT&T and Frito-Lay have come to realize that the traditional way of thinking about video—as merely a 30- or 60-second TV spot—is outdated. Consumers are spending more time with feed-based social environments and are growing comfortable with watching video on a mobile device.
Overall, consumers are viewing an enormous amount of video on social platforms. In November 2015, Facebook announced that it had reached 8 billion video views per day. In April 2016, Snapchat said it had 10 billion video views per day. Read the rest at eMarketer.