The presidential campaigns have had the most variation in ads served. These political advertisers have devoted half of their impressions to desktop video, followed by a quarter to mobile video, and the remainder split between desktop display and mobile display.
And while TV is still more common—and perhaps more effective as well—there are definite positives for digital video during campaign season. According to a separate study from YuMe that was released in February 2016, 42% of respondents said there’s too many TV ads, compared to 26% who said there’s an overload of digital ads. Read the rest at eMarketer.