US Coupon Use By Type & Generation [CHART]

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis survey. However, the use of paperless discounts is growing fastest, with almost half (45%) of Millennials (born 1982-1998) saying that they increased their use of paperless discounts compared to the previous year.

Millennials are most likely to turn to retailer websites (69%), search engines (67%), coupon websites (66%) and manufacturer/brand websites (66%) to find coupons, per the report. Read the rest at

Source: Valassis