Top Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to the survey of consumers aged 14 and older.
Notably, recommendations from social media circles top TV ads as a purchase influencer among Millennials aged 19-32, though TV ads appear to be more of an influence than social ads. Read the rest at MarketingCharts.com.