Global Twitter Users, 2014-2020 [CHART]

Global Twitter Users, 2014-2020 [CHART]eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.

That comes on top of 9.8% growth in 2015, with rates expected to taper in coming years as Twitter’s global user base approaches 370 million by the end of eMarketer’s forecast period.

“When news happens, it happens on Twitter, keeping the platform highly relevant as a real-time communications medium during news and cultural events,” said eMarketer principal analyst Debra Aho Williamson. “As it ramps up live streaming, Twitter is aiming to be just as relevant when it comes to live video. Both will help Twitter to continue to grow its user base, although it is increasingly being overshadowed by other players, such as Instagram, Snapchat and Facebook Messenger, especially among younger users.” Read the rest at eMarketer.