Virtual Reality Users By Device, 2016-2020 [CHART]By the end of this year, there will be more than 6 million virtual reality (VR) users worldwide, according to data from Deutsche Bank, and more companies are looking to harness the power of the technology to reach this rapidly growing user base. During this month’s Newfronts and Upfronts presentations, Hulu, Fullscreen and the New York Times unveiled their own upcoming VR efforts.

Last year at its Newfronts presentation, the New York Times announced its first foray into VR. The publisher partnered with production company Vrse to document the work of French artist JR’s large-scale street art installation in New York. This year, the publisher previewed its upcoming VR film , “Seeking Pluto’s Frigid Heart,” where users can experience Pluto.

At its Upfronts presentation, Hulu also announced the company’s venture into VR. Hulu partnered with LiveNation to deliver a VR concert experience to music fans. Users will be able to watch performances from their favorite artists via the Hulu AR app. Read the rest at eMarketer.