Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed.
Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI. Almost all (95.8%) of social media marketers worldwide said Facebook did.
Additionally, nearly two-thirds (63.5%) of respondents said Twitter produced the best ROI, and 40.1% of social media marketers said Instagram did. Read the rest at eMarketer.