Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Daily Time Spent On Facebook By Device, 2013-2018 [CHART]

By David Erickson | July 6, 2016

Daily Time Spent On Facebook By Device [CHART]

This year, Americans will spend more than half of their social networking time on Facebook, according to eMarketer’s latest forecast of time spent with media. Going forward, however, growing competition from other social networks will make it increasingly challenging for Facebook to significantly grow engagement time.

In the forecast, eMarketer researched specific online activities of Americans ages 18 and over, who use each medium at least once per month. Average time spent with each includes all time with that medium, regardless of multi-tasking.

In 2016, US adults will spend an average of 22 minutes a day on Facebook. By comparison, they will spend an average of 43 minutes a day on social networks in general. By 2018, US adults will be spending three more minutes each day on social networks, but just one additional minute on Facebook. Between 2013 and 2018, time spent on social networks as a whole will grow 5.9%, while time spent with Facebook will grow 5.3%—meaning Facebook lags slightly behind the category in growth in usage time. Read the rest at eMarketer.

Posted in Consumer Behavior, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Desktop, Facebook, Laptop, Mobile Social

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
July 2016
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jun   Aug »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube