Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Desktop vs Mobile Email Click-To-Open Rates [CHART]

By David Erickson | July 1, 2016

Desktop vs Mobile Email Click-To-Open Rates [CHART]Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report on email behavior. This convergence appears to be more the result of declining desktop rates than a recent boost in comparative mobile rates, though the latter have increased on a year-over-year basis for several quarters now.

Improved mobile CTO rates are important for email marketers given that mobile devices have accounted for the majority of email opens for some time. As a result of the convergence in click-to-open rates, mobile devices accounted for almost half (49.2%) of all email clicks in Q4, up from 40.6% a year earlier, per Yesmail’s data. Additionally, mobile devices comprised more than one-quarter of all email-driven revenue and more than 30% of all email-driven orders, with these figures representing 13% and 9% year-over-year growth, respectively. This is an interesting trend, particularly as email marketing is one of the largest purchase influencers for US consumers. Read the rest at MarketingCharts.com.

Posted in Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Click-To-Open Rates, Mobile Email

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
July 2016
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jun   Aug »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube