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Archive for June 2016

Snapchat Growth Among Millennials & Gen Xers [CHART]

By David Erickson | June 16, 2016

Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.

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Top Scenarios That Damage Corporate Reputations [CHART]

By David Erickson | June 15, 2016

More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.

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Top Reasons Brands Launch Online Communities [CHART]

By David Erickson | June 14, 2016

Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.

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Email Marketing Performance By Time Of Day, Q4 2015 [CHART]

By David Erickson | June 13, 2016

Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.

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Fluid Hybrid Vs. Responsive Email Design [CHART]

By David Erickson | June 10, 2016

Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.

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US Political Ad Spending By Format, 2008-2016 [TABLE]

By David Erickson | June 9, 2016

While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.

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How Small Businesses Are Responding To The Rise Of Mobile [CHART]

By David Erickson | June 8, 2016

The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.

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Bots That Mimic Human Behavior [CHART]

By David Erickson | June 7, 2016

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.

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Frequency With Which People Watch TV Or Movies On Smartphones [CHART]

By David Erickson | June 6, 2016

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.

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2016 Podcast Listener Report [VIDEO]

By David Erickson | June 4, 2016

The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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