Top Benefits Of Live Video-Streaming Events [CHART]
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies, per a report from BrandLive. Based on a survey of more than 200 brands, agencies and retailers, a more authentic interaction with the audience (79%) emerged as the top perceived benefit, followed by bringing a human element to digital marketing (63%), creating a library of video content that can be viewed or re-purposed later (61%) and learning from the real-time audience feedback (60%).
Among the 44% of respondents that had conducted at least one live streaming video event during the prior 12 months, simulcasting an in-person event was the top use case, followed closely by training customer service representatives, sales representatives and retail associates. Read the rest at MarketingCharts.com.