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Consumers' In-Store Mobile Activities [CHART]

By David Erickson | June 20, 2016

Consumers' In-Store Mobile Activities [CHART]Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping, according to a series of recent studies. In fact, digital’s influence on US in-store sales appears to be particularly large relative to other mature markets.

A new report [PDF] from Deloitte examines digital’s influence on in-store sales across 9 countries, building on its prior report that analyzed the US only. With digital influencing 49% of its in-store sales and mobile influencing 28% of its in-store sales, the US leads in digital influence among the 6 mature markets studied. By comparison, for example, digital influences 28% of in-store sales in the UK, with mobile influencing 16%, an interesting finding given other research showing that e-commerce’s share of total retail sales is highest in the UK. Read the rest at MarketingCharts.com.

Posted in Consumer Behavior, eCommerce, Email Marketing, Local Internet Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Behavior, Online Reviews, Social Media Marketing and tagged Bank Marketing, Financial Services Marketing, Loyalty Programs, Mobile Apps, Mobile Banking, Mobile Coupons, Mobile Email, Mobile Payments, Mobile Social, Price Comparison, Retail Marketing, Retailing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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