Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Snapchat’s on a similar trajectory to Facebook—rapid growth that started with young people but then moved to their moms and dads. Now, over 1 billon people use Facebook, and the company is worth over $330 billion. Snapchat recently surpassed Twitter in daily users, according to Bloomberg. Read the rest at Quartz.