Email Marketing Performance By Time Of Day, Q4 2015 [CHART]
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth and the 12th consecutive quarter of double-digit year-over-year increases. The report notes that Saturdays, Sundays and Mondays saw a higher share of transactions than of email volume, continuing a theme seen over the past couple of years.
Meanwhile, looking at time of day, early mornings saw a comparatively large share of transactions relative to mailings, with the opposite true for the 8AM-12PM period.
Source: Experian Marketing Services