While more than half of US likely voters who use digital video to learn about political candidates are millennials, some older generations are also turning to the channel to better understand political candidates and issues, according to January 2016 research.
Google and Ipsos Connect, formerly Ipsos MediaCT, surveyed 2,022 US adults, breaking out a sample of likely voters from the overall group. Nearly a quarter (24%) of the likely voters who used digital video to learn about political candidates were 18- to 24-year-olds. Additionally, more than a third (35%) were 25 to 34. Read the rest at eMarketer.