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Archive for June 2016

Top Benefits Of Live Video-Streaming Events [CHART]

By David Erickson | June 30, 2016

Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.

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Most Important Factors For B2B Marketers' Future Efforts [CHART]

By David Erickson | June 29, 2016

While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.

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Keyword Research [INFOGRAPHIC]

By David Erickson | June 28, 2016

This infographic illustrates the complex practice that is keyword research and search engine optimization.

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Radio Listeners' Habits By Generation & Ethnicity [CHART]

By David Erickson | June 27, 2016

With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.

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Video Marketing Statistics [INFOGRAPHIC]

By David Erickson | June 24, 2016

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Perfect Social Media Posts [INFOGRAPHIC]

By David Erickson | June 21, 2016

This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.

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Consumers' In-Store Mobile Activities [CHART]

By David Erickson | June 20, 2016

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

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Elements Of Successful Email Campaigns [INFOGRAPHIC]

By David Erickson | June 17, 2016

This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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