Top Content Personalization Tactics [CHART]
Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications; email and social media are the only touch points through which a majority are able to deliver personalized content. That’s according to a new PwC and Forbes Insights report, which finds that companies are prioritizing strong data collection and analytics in order to improve their ability to deliver personalized 1:1 content.
Beyond data analytics, many survey respondents are also trying to improve their content creation and distribution speed, as time is now being cited as a primary challenge to creating compelling content. Read the rest at MarketingCharts.com.