Apps People Check First Thing In The Morning By Generation [TABLE]

When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email. The survey didn’t specify, however, whether caffeine took precedence over messaging.

Social media, namely Facebook, was certainly popular, with nearly half of smartphone users logging on first thing—but there was a big dropoff between the top two basic communication apps and Facebook, suggesting that email and texting are more universal morning routines—even among millennials. Read the rest at eMarketer.