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Apps People Check First Thing In The Morning By Generation [TABLE]

By David Erickson | May 20, 2016

Apps People Check First Thing In The Morning By Generation [TABLE]

When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email. The survey didn’t specify, however, whether caffeine took precedence over messaging.

Social media, namely Facebook, was certainly popular, with nearly half of smartphone users logging on first thing—but there was a big dropoff between the top two basic communication apps and Facebook, suggesting that email and texting are more universal morning routines—even among millennials. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Behavior, Email Marketing, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing and tagged Calendar Apps, ESPN, Facebook, Gaming, Health Apps, Instagram, Mobile Apps, Mobile Email, Mobile Games, Mobile Social, Mobile Video, Music Apps, News Apps, Online Radio, Pandora, Short-Form Video, Social Media Apps, Sports Apps, Twitter, Weather Apps

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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