Top Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates, according to a survey of 304 brand- and agency-side email marketers, predominantly from the US and UK. On average, while brand respondents perceive subject lines to have the largest effect, agency respondents placed data quality and segment selection first. Agencies also appear to place slightly more importance than in-house marketers on deliverability infrastructure and list size. Read the rest at MarketingCharts.