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Archive for May 2016

Top Activities Of Podcast Listeners [TABLE]

By David Erickson | May 31, 2016

Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.

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Social Media Sites Where Americans Get News [INFOGRAPHIC]

By David Erickson | May 30, 2016

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.

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Top Core Values Consumers Expect From Brands [CHART]

By David Erickson | May 27, 2016

Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.

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Top Content Personalization Tactics [CHART]

By David Erickson | May 26, 2016

Email and social media are the only touch points through which a majority are able to deliver personalized content.

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Effect Of Consumer Trust In Businesses [CHART]

By David Erickson | May 25, 2016

Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.

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Top Social Sites For News Consumption [CHART]

By David Erickson | May 24, 2016

Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.

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Marketing Budgets By Channel [CHART]

By David Erickson | May 23, 2016

Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.

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Apps People Check First Thing In The Morning By Generation [TABLE]

By David Erickson | May 20, 2016

When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.

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When Millennials & Boomers First Check Their Messages [TABLE]

By David Erickson | May 19, 2016

Communication comes first for most US internet users—and even before coffee for a great many of them.

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Why Marketers Don't Use Personalization [CHART]

By David Erickson | May 18, 2016

While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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