Most Ethical Professions [CHART]
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high, according to a Gallup poll, on par with last year’s results (10%) but down from 2013 (14%). In fact, adults this year were about 4 times as likely to rate advertising practitioners’ honesty and ethical standards as low or very low (39%) as they were to rate them as being high or very high (10%).
The only professionals that advertising practitioners outweighed in the ratings were car salespeople (8% rating as having high or very high honesty and ethical standards), members of Congress (8%), telemarketers (8%) and lobbyists (7%). Read the rest at MarketingCharts.