Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one, according to August 2015 research.
Forbes Insights and ServiceSource surveyed 334 C-level executives and senior managers worldwide from a variety of industries. Some 42% of respondents said that expanding their customer base was an important strategic priority for their company. And, nearly one-third of executives worldwide said that retaining their existing customer base was a priority.
Improving customer engagement was also of importance, 31% of respondents said so, and maximizing customer lifetime value was another top priority according to 29% of executives worldwide. Read the rest at eMarketer.