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Archive for April 2016

Internet Firsts [INFOGRAPHIC]

By David Erickson | April 29, 2016

This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.

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Most Ethical Professions [CHART]

By David Erickson | April 28, 2016

Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.

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Americans' Positive Attitudes Toward Select Institutions [CHART]

By David Erickson | April 26, 2016

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

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Why People Share Content Online [CHART]

By David Erickson | April 25, 2016

Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.

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US eReader Users By Generation, 2014-2020 [TABLE]

By David Erickson | April 22, 2016

Overall tablet usage skews younger, while ereader usage trends older.

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US eReader Growth, 2014-2020 [TABLE]

By David Erickson | April 21, 2016

When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.

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Strategic Priorities For Company Executives [CHART]

By David Erickson | April 20, 2016

Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.

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Millennials Are Most Influenced Generation By Political Ads Of All Stripes

By David Erickson | April 19, 2016 | 1

Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.

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US Smartphone Buyers, 2014-2020 [CHART]

By David Erickson | April 18, 2016

Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.

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Most Effective Political Advertising Channels [CHART]

By David Erickson | April 15, 2016

69% of US internet users find TV news to be the most effective political marketing channel.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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