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Archive for March 2016

Emerging Technologies People Believe Will Affect Their Lives

By David Erickson | March 31, 2016

Internet users worldwide believe that smart home devices will have an effect on their lives.

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How B2B Marketers Are Using Customer Lifescycle Marketing

By David Erickson | March 30, 2016

The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.

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Barriers To Buying Internet Of Things Devices [CHART]

By David Erickson | March 29, 2016

Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.

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Internet Of Things Spending By Industry [TABLE]

By David Erickson | March 28, 2016

The travel and hospitality industry leads spending on the Internet of Things technology.

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Marketing Effectiveness By Lifecycle Stage [CHART]

By David Erickson | March 25, 2016

Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.

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Top & Most Challenging Lead Nurturing Tactics [CHART]

By David Erickson | March 24, 2016

The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.

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How People Decide What TV Shows To Watch [CHART]

By David Erickson | March 23, 2016

Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.

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Future Areas Of Innovation [CHART]

By David Erickson | March 22, 2016

The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.

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Audio Media Consumption Behavior [WEBINAR]

By David Erickson | March 21, 2016

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

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Top Retail Brands Advertising On YouTube, 2015 [TABLE]

By David Erickson | March 18, 2016

Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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