How Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. While senior marketers are most apt to believe that data-driven marketing drives profitability (60%) and sales (54%), they also see it having a strong impact on creative and messaging.
Indeed, almost half of respondents – all of whom came from companies with at least $@50 million in annual revenues – said that data-driven marketing allows more time/focus on creative (48%) and creates more targeted campaigns and personalized messaging (48%). Read the rest at MarketingCharts.