The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%), per results from a Hinge Research Institute and Social Media Today survey of 588 professionals (primarily B2B) who use social media for business purposes. But there are benefits for advocates, too, as more than two-thirds said that involvement on social media for professional purposes has helped their careers. The top-stated benefits advocates receive are an expanded professional network (87%) and keeping up with industry trends (76%), per respondents.
Meanwhile, training topics that respondents would find most beneficial are using social media to create engagement (54%), social media training for a specific social channel (48%), content marketing strategy for social media (48%) and motivating employees to be brand advocates on social media (46%). Read the rest at MarketingCharts.
Source: Hinge Research Institute / Social Media Today [PDF]