Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers, according to October 2015 research.
Chief Nation and Chief Wine Officer polled 171 B2B technology and service marketing decision-makers in the UK and the US from September 2015 to October 2015. Almost half of respondents said that events were very successful methods in targeting C-suite decision-makers. And 51% of B2B tech and service marketers said that events were successful, meaning almost all respondents reported positive results from events.
PR was another method that respondents thought was a good way to target C-suite executives. Almost two-thirds of B2B tech and service marketing professionals said that it was successful. However, only 14% said it was very successful. Read the rest at eMarketer.