Archive for February 2016
Top Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreWeekly TV Everywhere App Use
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Read MoreSmartphone, Tablet & Computer Ownership By Demographics
Some 36% of US adults own a smartphone, computer and tablet.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreEmployee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreTraditional Media Consumption By Generation [CHART]
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Read MoreAverage Internet Radio Ad Load Time, Q3 2015 [CHART]
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.
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