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Archive for January 2016

B2B Video SEO Practices, October 2015 [CHART]

By David Erickson | January 20, 2016

Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.

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Fortune 500 Corporate Social Media Use, 2015 [CHART]

By David Erickson | January 20, 2016

LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.

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Email Open Rates By Hour Scheduled, 2014 [CHART]

By David Erickson | January 19, 2016

Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

By David Erickson | January 19, 2016 | 1

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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Consumers' Website Experience Expectations, October 2015 [CHART]

By David Erickson | January 18, 2016

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.

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Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]

By David Erickson | January 18, 2016

When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.

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Types Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]

By David Erickson | January 15, 2016

For some activities, mobile users have a clear preference about app vs. browser usage.

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Why People Buy Wearable Devices, August 2015 [CHART]

By David Erickson | January 15, 2016

Consumer intention to be more active and lose weight is spearheading the adoption of wearables.

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How Frequently iPhone Users Check Their Phones By Demographic [TABLE]

By David Erickson | January 14, 2016

At the most basic level, boomers simply do not use smartphones as often as younger people do.

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US Baby Boomer Smartphone Users, 2014-2019 [CHART]

By David Erickson | January 14, 2016

Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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