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Archive for January 29, 2016

How Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]

By David Erickson | January 29, 2016

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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