December 2014 research by Walker Sands found that more than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely. Additionally, 22% of respondents said they would be less likely to visit a physical retail store with the introduction of VR.
But virtual reality has ways to go before the intersection of retail and technology fully merges. For example, Walker Sands also revealed that 37% of internet users said they don’t believe that virtual reality would impact their shopping experience and 19% of respondents said they would be unlikely to use virtual reality in their shopping experience. Read the rest at eMarketer.