Interest In Virtual Reality By Generation, October 2015 [CHART]

Although virtual reality is still in its early stages, consumer interest is highest among Gen Z. But younger generations aren’t the only ones fascinated by the technology; older generations are drawn to it too.

According to October 2015 data from Greenlight VR and Touchstone Research, 79% of Gen Z US internet users—defined as those ages 10 to 18—said they are interested in virtual reality. But other generations were also drawn to the technology.

Almost three-quarters (73%) of millennials said they are interested in virtual reality and 70% of Gen Xers said they were as well. Virtual reality even appeals to baby boomers; 64% of them said they were interested in it. Read the rest at eMarketer.