Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular – and frequent.
Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Read the rest at MarketingCharts.