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Millennials' Top Mobile Phone Activities, November 2015 [CHART]

By David Erickson | January 22, 2016

Millennials' Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain popular – and frequent.

Text messaging remains the most frequent activity performed on a mobile phone by Millennials, with two-thirds using their phone to send messages more than 5 times a day. The second-most frequent activity is making calls, which 37% of Millennials do more than 5 times a day. After that, one-third update social media with that frequency, while slightly more than one-quarter watch videos (27%), take pictures (27%) and send emails (26%) more than 5 times a day using their phone. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Mobile Email, Mobile Social, Mobile Video, Smart Phones, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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