Facebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]

Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts, according to Adobe Digital Index. Indeed, link posts (1.6% interaction rate) continue to rival video posts (1.7%) in interaction rates, per the report. Interaction rates declined across the major industries tracked (retail, media, financial, and travel), with the biggest drop coming for the retail industry (3.4%, down from 4.8%). Read the rest at MarketingCharts.

Source: Adobe Digital Index