Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%.
There appears to be general enthusiasm concerning the effectiveness of online video, with 73% indicating that it is having a positive impact on their marketing results and 56% feeling that it has positively impacted their sales results. This optimism is supported by recent survey results in which just 15% of respondents (primarily B2B) reported that video wasn’t effectiveness in reaching their goals. That report also found almost 9 in 10 respondents indicating that video’s effectiveness is rising. Read the rest at MarketingCharts.