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Archive for January 1, 2016

Attitudes Toward Video Ads By Device, October 2015 [CHART]

By David Erickson | January 1, 2016

TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.

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Content Marketing Trends, B2C vs B2B, October 2015 [CHART]

By David Erickson | January 1, 2016

Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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