January 2016 - e-Strategy Trends

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.

A/B testing is still a top method used among client-side marketers to improve conversion rates.

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

Although virtual reality is still in its early stages, consumer interest is highest among Gen V.

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.

Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.

Archive for January 2016

How Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]

Top Conversion Optimization Methods, September 2015 [CHART]

How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

Interest In Virtual Reality By Generation, October 2015 [CHART]

Technology Device Owner Demographics, November 2015 [CHART]