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Archive for January 2016

How Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]

By David Erickson | January 29, 2016

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.

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Top Conversion Optimization Methods, September 2015 [CHART]

By David Erickson | January 28, 2016

A/B testing is still a top method used among client-side marketers to improve conversion rates.

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How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

By David Erickson | January 27, 2016

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

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Interest In Virtual Reality By Generation, October 2015 [CHART]

By David Erickson | January 26, 2016

Although virtual reality is still in its early stages, consumer interest is highest among Gen V.

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The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

By David Erickson | January 25, 2016

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

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Millennial Teens' Favorite Media Activities, November 2015 [CHART]

By David Erickson | January 23, 2016

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

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Millennial Teen Media Consumption, November 2015 [CHART]

By David Erickson | January 22, 2016

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

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Millennials' Top Mobile Phone Activities, November 2015 [CHART]

By David Erickson | January 22, 2016

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

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Facebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]

By David Erickson | January 21, 2016

Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.

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Technology Device Owner Demographics, November 2015 [CHART]

By David Erickson | January 21, 2016

Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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