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Archive for December 2015

Top Elements For Mobile Retail Experience, October 2015 [CHART]

By David Erickson | December 24, 2015

Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.

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2015 Brands With Most Loyal Customers [TABLE]

By David Erickson | December 24, 2015

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

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Google+ Usage [INFOGRAPHIC]

By David Erickson | December 23, 2015

Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).

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Technology Adoption, 1900-2010 [CHART]

By David Erickson | December 23, 2015

People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.

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Consumer Trust In Content Sources, October 2015 [CHART]

By David Erickson | December 22, 2015

Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.

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Consumer Skepticism Over Content, October 2015 [CHART]

By David Erickson | December 22, 2015

53% of US consumers agree that, compared to 5 years ago, there is too much content out there.

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How Consumers Respond To Positive Customer Experiences, October 2015 [CHART]

By David Erickson | December 21, 2015

Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.

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Most Expensive Broadcast TV Advertising Rates, October 2015 [CHART]

By David Erickson | December 21, 2015

Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.

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Reasons People Use Emojis, August 2015 [CHART]

By David Erickson | December 18, 2015

Most US internet users have adopted emojis, at least enough to use them once in a while.

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People Who Have Used A Sharing Economy Service, 2014 vs 2015 [CHART]

By David Erickson | December 18, 2015

The sharing economy appears to have significant traction among US internet users; this year a majority of internet users have at least given it a try.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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